May 31, 2010

Previewing BJ's Wholesale Club Wellsley Farms Bakery Collection



Recently I was invited to a tasting session hosted by BJ's Wholesale Club. While enjoying imported pastries, artisan breads and signature muffins from their newly enhanced Wellsley Farms collection, I would also learn what set BJ's Wholesale club part from other wholesale clubs.

BJ's Wholesale Club

The Artisan Breads are handcrafted with all-natural ingredients, shaped and partially cooked and shipped to BJ’s Clubs for the final baking. Selections include French Baguette, Multigrain, Neo-Tuscan Boule, Pane Italiano, Roasted Garlic, Rosemary Pugliese, and Sesame Semolina.

The Imported Croissants & Danishes are European import and are available in Multigrain Croissants, featured first in the U.S. only at BJ’s, Plain Croissants made with extra European Butter and Chocolate Croissants made with Belgian chocolate. Danishes are Maple Pecan, Raspberry Filled or Creamy Vanilla Danish made with all natural fruit fillings and contains zero Trans fat.

The Signature Muffins are created from a customized blending of moist crème cake and a traditional, New England recipe to offer a unique taste. Muffins contain zero Trans fat and no high fructose corn syrup.

Varieties: Wild Blueberry (contain wild blueberries versus cultivated blueberries), Double Dark Chocolate Chunk & Chocolate Chunk (uses chocolate chunks instead of morsels), Cinnamon Coffee Cake, and Traditional Corn (contain true corn meal to create better texture)

During the session I learned that Wellsley Farms bakery items have smaller package options and selections. You can buy a smaller package to enjoy yourself or the large package if entertaining. More things I learned:
  • BJ’s is a one-stop shopping destination for high-quality, name-brand food and merchandise at prices that are significantly lower than supermarkets, supercenters, department stores, drug stores and specialty retail stores
  • BJ's carries the most product variety of any other wholesale club with more than 7,000 items, including supermarket-sized staples.
  • BJ's is the only wholesale club to accept all manufacturers' coupons and for greater convenience, offers the most payment options including EBT.
Not a Member? BJ’s is currently offering a FREE 60-Day Trial Membership with full member benefits and absolutely no surcharge that can be printed from BJs.com for in-club use. The FREE 60-Day Trial Membership must be activated by July 5th.

Please note: I received a gift basket filled with bakery products and a BJ's gift card. No other compensation was received.

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