Atari announced recently an expansion of its relationship with the Baseball Youth organization through which its Backyard Sports™: Sandlot Sluggers title will serve as the exclusive videogame sponsor of the 2010 Baseball Youth Player of the Year Award.
The Baseball Youth Player of the Year is presented annually to one player in both the 10 & under and 12 & under age group categories. The award campaign runs concurrently with the Baseball Youth Road Trip FANFEST, an interactive traveling tour visiting youth baseball tournaments across the United States.
The two winners of the Baseball Youth Player of the Year Award will receive Backyard Sports prize packs including T-Shirts, videogames and a feature in an upcoming Backyard Sports videogame that is in the works. The award winners will be announced live on the MLB Network on August 29th during the New Era National Youth Baseball Championships taking place in Memphis, TN. More details about the Baseball Youth Player of the Year award can be found at www.baseballyouth.com.
In addition to being the exclusive sponsor of the Baseball Youth Player of the Year award, Backyard Sports: Sandlot Sluggers also serves as the exclusive game featured on the East and West coasts for the Baseball Youth Road Trip FANFEST. On-site booth activities will include game demos and sampling. Atari will reward the top 20 Player of the Year finalists with the Backyard Sports: Sandlot Sluggers videogame and a Backyard Sports T-shirt.
Atari will also provide all Player of the Year nominees from the East and Midwest Baseball Youth Road Trip FANFEST tours a Backyard Sports premium offered at its Player of the Year booth only.